"Involution" has emerged as the prominent term in the bathroom industry during the first half of 2023. Competition is pervasive, encompassing new product offerings, marketing strategies, and pricing. Leading bathroom companies have implemented new strategies in their quest to overcome these challenges and find a way forward. Despite the intense market competition, ORans has remained steadfast in their commitment to the "Aesthetic & Function" concept for product research and development. We have deepened the strategic approach to terminal market operations, enabling them to maintain a strong presence. As a testament to the success, ORans has been honored with the prestigious iF Design Award in Germany and has garnered recognition at various exhibitions worldwide.

Actively expanding the Southeast Asian market

The Thailand Bangkok International Building Materials Exhibition was inaugurated with great pomp from April 25th to 30th. Orans showcased a plethora of high-quality products specifically tailored for the local market. Among them were the innovative IT-421A intelligent toilet, which eliminates the need for water pressure and effortlessly accommodates older, outdated, and high-rise neighborhoods. Additionally, the exhibition featured the elegant BC-2055 bathroom cabinet, the luxurious SN-96115I sauna room, the exquisite OLS-957 ceramic toilet, and a range of massage bathtubs and hardware products in the interactive experience zone.

"Uninhabited Planet", Leading the Ideal Lifestyle

Whether it be the acquisition of the prestigious German iF Design Award, or the remarkable display at the Frankfurt ISH Exhibition, the 133rd Canton Fair, and the 27th Shanghai Kitchen & Sanitary Exhibition, all of these events serve as testament to the ongoing enhancement of Orans' product prowess. It is precisely due to the consistent growth in product strength that Orans has been able to achieve favorable outcomes in the global market.

FEELING THE LOVE